Thursday 30 / October / 2025
Muscat: As part of national efforts to advance digital transformation and simplify access to government services for individuals and institutions, the Ministry of Transport, Communications, and Information Technology, represented by the National Digital Transformation Program has launched a campaign centered around the Unified Government Services Portal under the slogan “We’ve Made It Easy for You.” The campaign aims to unify communication messages across various government entities and highlight the integration of services within a single digital platform that makes life easier for citizens and residents.
This initiative reflects the Ministry’s commitment to improving the quality of digital services and expanding their accessibility, thereby enhancing user experience and contributing to greater efficiency and transparency in public service delivery.
One Unified Digital Platform
The campaign seeks to raise awareness about the Unified Government Services Portal and deepen public understanding of its capabilities. It also encourages community engagement and interaction through user-generated content.
Additionally, the campaign aims to increase the number of registered users on the portal and unify the communication efforts of different government entities under one umbrella, presenting a cohesive image of digital government services that are now more accessible and aligned with user needs.
A Secure Digital Gateway
The campaign highlights the added value of the unified portal as the central gateway for government services and official information in the Sultanate of Oman. It enables users to complete transactions electronically with ease and provides access to the latest news, events, and data issued by government entities. The campaign also emphasizes the platform’s security and reliability in protecting user data and ensuring privacy, supported by advanced digital infrastructure and high cybersecurity standards.
Promoting Public Awareness
The campaign aims to strengthen the role of citizens as active partners in the digital transformation journey by encouraging them to share feedback and suggestions on digital services, contributing to their development and quality improvement.
Digital Government Integration
The Unified Government Services Portal is being implemented in response to royal directives calling for all government services to be made available through a single national digital gateway. It also aligns with the goals of Oman Vision 2040, which underscores the importance of digital government transformation and the delivery of smart, high-quality services.
This initiative marks a significant step toward achieving digital government integration, enhancing the competitiveness of the national economy, and providing innovative and user-friendly digital services for both citizens and residents.
